GISP SOCIAL MEDIA TOOLKIT
ON GLOBAL PARENTING

During Global Parenting Month and beyond, partners working in the space of parent and caregiver support regardless of sector are encouraged to share this toolkit with their networks and use it to:

  • Amplify key messages on universal parent and caregiver support through shared social media activities during the Global Parenting Month and beyond.
  • Mobilize social media activity and generate conversations around the importance of investing in parenting and caregiving interventions.
  • Elevate the value of evidence-based universal parent and caregiver support interventions.
  • Generate momentum for the GISP website launch in late June, as a resource for those working in the universal parent and caregiver support movement.

The Global Initiative to Support Parents (GISP) is a global platform that aims to bridge sectors and partners to build momentum towards universal support for parents and caregivers during the first two decades of life and across the life course. The initiative was started by UNICEF, the World Health Organization (WHO), Parenting for Lifelong Health at the University of Oxford, the Early Childhood Development Action Network (ECDAN), and the Global Partnership to End Violence Against Children. GISP works with governments, civil society partners, researchers and donors to promote universal access to support for all parents and caregivers that want or need it.

This toolkit provides ideas and messaging to help mobilize the global parenting support movement across sectors and promote GISP’s new global online platform to be launched in late June. It identifies specific themes throughout the year to highlight partners’ work to increase access to and investment in evidence-based parent and caregiver support. Partners are encouraged to use this toolkit to complement their respective messaging on global parent and caregiver support. This toolkit is a living document that will be updated with additional messaging as is relevant.

key links

The creatives and images in this toolkit can be accessed in this folder.

GISP founding organizations’ handles

@UNICEF @WHO @DSPI_Oxford @ECDAction @GPtoEndViolence

Hashtags

#GlobalParentingSupport
#SupportParents
#Parenting
#GlobalParentingMovement

questions?

For questions, contact:
Caroline Mochoge, caroline@ecdan.org
Katherine Shek, kshek@ecdan.org

GISP Social Media Calendar Guide 2023

MonthThemes
June

  • Global Parenting Month

  • Fathers Day (June 18)

August

  • World Humanitarian Day (August 19)

September

  • International Literacy day (September 8)
October

  • World Mental Health Day (October 10)
November

  • World Children’s Day (November 20)
December

  • World Aids Day (December 1)

  • International Day of Persons with Disabilities (December 3)

CREATIVES

SAMPLE MESSAGES

LinkedIn and Facebook

The Global Initiative to Support Parents (GISP) promotes interventions that show evidence of impact, are low-cost and non-commercial, adaptive, scalable and sustainable. Explore our resources from the Asia-Pacific region on the roles of different sectors in supporting parents and caregivers: https://t.ly/9ilm #ParentingMonth, #Parenting.

Tag: Early Childhood Development Action Network, UNICEF, World Health Organization, End Violence Against Children, Parenting for Lifelong Health (University of Oxford)

Twitter

Looking for evidence-based, affordable & adaptable interventions to support parents and caregivers? Look no further than the Global Initiative to Support Parents. Check out our resources from the Asia-Pacific region https://t.ly/9ilm #ParentingMonth #ParentingSupport.

Father’s Day - June 18

SAMPLE MESSAGES

LinkedIn and Facebook

Male caregivers play an important role in providing children with nurturing care but they are often left out of the discussions in policies, services and community building.

Read more about what works to engage and support men in parenting and caregiving. #Parenting, #Father’sDay https://rb.gy/2i7on

Twitter

Men’s engagement with children positively contributes to their social, emotional & cognitive development. Learn more on how to support dads, uncles, grandfathers on this Father’s Day! https://rb.gy/2i7on #FathersDay #ParentingMonth.

SAMPLE MESSAGES

LinkedIn and Facebook

Parenting interventions incorporating men and women as caregivers improve partner and family relationships. The benefits include improved communication, equal decision-making, and healthier relationships between men and their spouses, as well as reduced violence against women and children.

Read more on the thematic brief https://rb.gy/cw6zo #SupportParents #ParentingMonth, #FathersDay.

Twitter

Parenting interventions that involve both men and women as caregivers improve communication and build healthier relationships for all members of the family, share your experience in reply!

https://rb.gy/cw6zo #ParentingSupport, #FathersDay.

GISP Website launch - June 27

SAMPLE MESSAGES

LinkedIn and Facebook

We are excited to share that the Global Initiative to Support Parents (GISP) is launching a global online platform that offers resources to empower parents and caregivers, connects practitioners, and advocates for sustainable investment in universal access to evidence-based parenting support interventions.

Stay tuned for the launch in just five days! #ParentingMonth #Parenting

Twitter

A new global online platform to support and connect those working in parent and caregiver support across sectors will go live in 5 days! It offers resources on research and best practices on parent and caregiver support. Stay tuned! #ParentingSupport #Globalwork #Resources

SAMPLE MESSAGES

LinkedIn and Facebook (June 27 and after)

A new global online platform launched by the Global Initiative to Support Parents (GISP) provides research and evidence-based practices for parent and caregiver support, facilitates cross-sector collaboration, and advocates for sustainable investment in universal access to parent and caregiver support interventions. Learn more at https://support-parents.org

#ParentingMonth #ParentingSupport.

Twitter

Live Now! A new global online platform advancing evidence-based parenting/caregiving interventions is now live. Sign up to join the #GlobalParentingMovement! https://support-parents.org/.

@UNICEF
@WHO
@DSPI_Oxford
@ECDAction
@GPtoEndViolence

SAMPLE MESSAGES

LinkedIn and Facebook

Children who have healthy relationships with their parents and opportunities for playing and learning in their early years develop strong social, emotional, physical, and cognitive skills that are key to their optimal development. Learn more about a new global platform advocating for universal access to evidenced-based parent and caregiver support and sign up to join the global parenting movement. https://support-parents.org #ParentingSupport.

Twitter

Want your child to thrive? Nurture their emotional bonds with you and create opportunities for play and learning in their early years. These experiences build crucial skills that support optimal development. Find out more and get involved at https://www.support-parents.org. #GlobalParentingMovement #ParentingSupport, #Parentingtips, #EarlyLearning, #ChildDevelopment.

@UNICEF
@WHO
@DSPI_Oxford
@ECDAction
@GPtoEndViolence

SAMPLE MESSAGES

LinkedIn and Facebook

The Global Initiative to Support Parents (GISP) works to strengthen country-led efforts to increase access to parent and caregiver support so that every child can receive the care they need during the first two decades of life and across the life course. Explore the work from partners around the world and join the global parenting movement. https://support-parents.org #Parenting #ParentingMonth.

Twitter

The Global Initiative to Support Parents works to support country-led efforts to increase access to parent/caregiver support so that every child can thrive. Learn more and join the movement https://support-parents.org

#ParentingSupport, #ParentingMonth.

@UNICEF
@WHO
@DSPI_Oxford
@ECDAction
@GPtoEndViolence

SAMPLE MESSAGES

LinkedIn and Facebook

How do support interventions for parents and caregivers work? They can either be in groups or with individual households delivered by professional or paraprofessional staff. They might be combined with other interventions such as digital outreach or cash transfers. Learn more about evidence-based interventions from GISP (Global Initiative to Support Parents) partners’ regional work in Africa https://afecn.org/new-page-1 #ParentingMonth #ParentingSupport

Twitter

#Parenting can be tough, but there is help. Interventions can make all the difference for families in need. Check out some tips on evidence-based parent and caregiver support from across Africa https://afecn.org/new-page-1 #ParentingMonth #Parenting

SAMPLE MESSAGES

LinkedIn and Facebook

Only 26 percent of governments say they are reaching all parents and caregivers that need support. The Global Initiative to Support Parents (GISP) is calling on all governments to scale up parenting support interventions and ensure universal access to evidence-based interventions for all families. Join our call to action: https://mailchi.mp/ecdan/parenting #ParentingSupport, #ParentingMonth.

Twitter

This #ParentingMonth, let’s urge governments to prioritize and expand parenting/caregiver support initiatives for all families. Join the #GlobalParentingMovement https://mailchi.mp/ecdan/parenting #ParentingSupport.

SAMPLE MESSAGES

LinkedIn and Facebook

Parent and caregiver interventions can make a world of difference for you and your little ones. From building confidence to promoting well-being, these interventions offer support and skills for nurturing care and playful interactions. Learn how they can help break harmful patterns and create a brighter future for all.

Share these tips with a parent or caregiver who could use a little extra support today. #ParentingMonth #SupportParents http://www.support-parents.org.

Twitter

Investing in interventions that support parents and caregivers can have a significant impact on the well-being of both children and caregivers http://www.support-parents.org #ParentingMonth #SupportParents.

SAMPLE MESSAGES

LinkedIn and Facebook

The Global Initiative to Support Parents (GISP) is advocating for family-friendly policies and support systems for all parents and caregivers. Learn more about how to get involved https://support-parents.org #SupportParents #ParentingMonth.

Twitter

Parents/caregivers, this one’s for you!🙌 The Global Initiative to Support Parents is dedicated to advancing family-friendly policies and support systems. Check out our resources, tag a friend, join the #GlobalParentingMovement. https://support-parents.org #SupportParents #ParentingMonth.

SAMPLE MESSAGES

LinkedIn and Facebook

Better parenting and caregiving means less violence and also better long-term education, health, employment and economic outcomes for children and the community. Learn more about partners’ work to advance universal access to evidence-based parenting and caregiving support interventions. https://support-parents.org #SupportParents #Parenting.

Twitter

Investing in parenting=investing in the future🌟. Better parenting can lead to less violence and better long-term outcomes for children. Check out partners’ work around the world and join the #GlobalParentingMovement https://support-parents.org #SupportParents #ParentingMonth.

Share this post to amplify the importance of universal access to evidence-based parent and caregiver support! Join the #GlobalParentingMovement http://www.support-parents.org. @UNICEF @WHO @DSPI_Oxford @ECDAction @GPtoEndViolence

SAMPLE MESSAGES

LinkedIn and Facebook

The Global Initiative to Support Parents works to strengthen country-led parenting and caregiving efforts so every family receives the help they need to make sure their children thrive. Learn more on research, how to support parents and caregivers, and get involved in the #GlobalParentingMovement https://support-parents.org #Supportparents #Parenting.

Universal parent and caregiver support cannot be achieved without participation and engagement from governments, donors, academia, local Civil Society Organisations (CSOs), faith-based organizations, and other organizations around the world. Sign up to join our movement. https://support-parents.org #Supportparents #Parenting.

Twitter

Did you know @ECDAN, @UNICEF, @WHO, @GPtoEndViolence, and Parenting for LifeLong Health @DSPI_Oxford are working together through the Global Initiative to Support Parents to promote universal parent and caregiver support for all families that want or need it? Learn more http://www.support-parents.org/ #Supportparents #Parenting.

Sample Email to partners

Dear partners,

I am writing to share the new global parenting social media toolkit in anticipation of the launch of a new online global platform promoting universal access to evidence-based parent and caregiver interventions. The toolkit offers key ideas and messages that can be used throughout the year to share resources and build momentum for the global parent and caregiver support movement. It highlights the resources and stories on the new website as well as partners’ work around the world.

Please share the materials from the toolkit and use them to complement your organization’s social media messaging during June and beyond. Your participation will help amplify partners’ work and advance universal access to parent and caregiver support.

Download the toolkit here. Please tag GISP partners as you share the importance of parent and caregiver support interventions.

Thanks for your continued work to support parents and caregivers around the world.